RCS Community Business Association 

Discover RCS is a community-powered tourism and business attraction program created by the RCS Community Business Association (RCS CBA) in partnership with Capital Region Independent Media. Built to spotlight Ravena, Coeymans, and Selkirk, the program connects residents and visitors with the people, places and experiences that make our communities thrive.

 

A Vision for Local Growth

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Launched in March 2024, Discover RCS started with a simple but powerful idea: make it easy to support local businesses and showcase the community to attract new investment. What began as a printed map highlighting shops, restaurants and services quickly grew into a multi-platform initiative. Today, Discover RCS includes a website, an active social media presence, and ongoing marketing efforts designed to encourage local shopping, dining and investment.

 

The mission is clear: Strengthen the local economy while building pride in the RCS community.

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Community Engagement that Makes an Impact

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Since its launch, Discover RCS has reached thousands of people through Facebook and Instagram alone. These results have been achieved entirely through organic, unpaid efforts led by Jordon Egelston, RCS CBA Board Member and Social Media Manager.

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Local businesses are encouraged to join RCS CBA and get a complimentary ad on Discover RCS's website, www.DiscoverRCS.com, and on our next printed map. Membership dues start at just $50.00. Larger ads in the printed map are available beginning at $250. Learn more and get your free ad.

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Local businesses and organizations are also invited to list events on the Discover RCS website at no cost, helping residents and visitors stay connected to what’s happening across Ravena, Coeymans and Selkirk.

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Learning from What Works

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Inspired by the success of nearby communities — such as Catskill — that have revitalized their downtowns through coordinated marketing, Discover RCS is helping to lay the groundwork for a more vibrant and visible Main Street experience throughout the RCS area.

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Thousands of printed maps have been distributed across the area, while the online business directory continues to guide consumers directly to local shops, dining spots and services.

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Looking Ahead: Phase Two

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As Discover RCS moves into its next phase, the focus is on deeper storytelling and broader reach. Planned enhancements include:

• Expanded social media content

• Short-form videos and feature spotlights

• Regular blog posts

• The potential launch of a Discover RCS newsletter

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This work is being led by dedicated RCS CBA Board Members, all of whom volunteer their time. To support continued growth and long-term success, the Association is actively seeking funding partners and additional community support.

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Get Involved

Here’s how you can help us advance Discover RCS and Ravena-Coeymans-Selkirk:

 

RCS CBA members get a complimentary ad on Discover RCS’s website and next printed map. Learn more and get your free ad.

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Post your local business, social and community events here.

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Are you interested in lending a hand with DiscoverRCS? Connect with us!

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Discover RCS will positively market the community and assist other economic development activities. Please call RCS CBA Vice Chair Rebecca Flach at 518-526-4057 with questions or email rcsbizassoc@gmail.com.

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